Public Places, Hidden Story

Client: Celcom Axiata Berhad (Largest Telco Company in Malaysia)
Agency: M&C Saatchi (Malaysia)
Year: 2012

A mobile app to discover stories, videos and music which had happened in Kuala Lumpur city, through the use of QR codes to promote Celcom's widest network coverage.

Celcom invited people to find the hidden stories in the city. Intriguing posters were placed at numerous locations across Kuala Lumpur. When people scanned the QR codes on the posters, they were rewarded with interesting facts, short stories about the area by award-winning writers, and songs by local artists that were inspired by the place, haunted stories about old buildings and more. They were then invited to share these stories with friends and spread across social media.


Malaysian Kancils (Silver x 2, Bronze, Merit)

Case Video