Client: Heineken Malaysia
Agency: BBDO/Proximity (Malaysia)
Pitch project proposed for Heineken during the festive seasons.
Based on the global direction "Man of the world", we come out with the campaign idea "Heineken Leap Ahead" for the Malaysian market. Man of the world is the one who always stay ahead of everything, he knows what's best, what's to do, where to chill, and he doesn't wait to enjoy life. Besides a manifesto, campaign will be rolled out with an event launch & campaign visuals, on-ground and on-trade activations, innovative bottle ideas, and amplifications on various social media platforms.
Let's take Leap Christmases, Leap New Years and Leap whatever-celebration-worth-celebrating ahead of the heard. Because, if life only gives you one shot, a man of the world does not wait to take it.