Client: iQiYi
Agency: 180China
Year: 2016
A movie promotional campaign done for Chinese Television Show [Go Fighting!].
By playing along the movie plot where the members in the show continuously go missing and travel back through time. Audiences to play with the interactive mobile game to look for the missing person, which then leads to the on-ground activities to create noises in town and awareness for the upcoming movie. Campaign started using social media ways-in, celebs went missing fake news, leading to interactive H5 game to look for the missing celebs, and film finally launched with their reappearance in public. Other social topics and PR activations were presented to create more hypes during the campaign period.
Award
金投奖 Finalist
Case Video