JD.COM Same Day Delivery

Client: JD.COM 
Agency: 180 China 
Year: 2016

JD.COM campaign to promote it's Same Day Delivery service. We used a simple concept around the clock to deliver the "one-day" message, designed the clock arms into the product shadow to represent the time of the day - Put your order in the morning and get it in the evening. 

Series of KV were published for the different product categories in JD which included electronics, beauty, travel, mobiles & babycare. We also produced series of 5s videos which were easily adapted onto different platforms like the elevator advertisement and apps' open-screen.

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