Levi's Waterless

Client: Levi's Malaysia
 Agency: BBDO/Proximity (Malaysia)
Year: 2014

A promotional activation rolled out for Levi's Waterless series jeans in Malaysia. Aims to reward good behaviour while creating awareness of the importance of water consumption which the brand wants to promote with it's waterless jeans.


Awards

ADFEST 2015 - 2 Finalist
AMES 2015 - Bronze
Effie Malaysia's 2014 - Silver
Cannes Lion 2014 - Finalist
Malaysia Kancil Awards 2014 –  4 Gold, 1 Silver

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