Libresse - Live Fearless

Client: Libresse
Agency: BBDO/Proximity (Malaysia)
Year: 2012

Campaign proposed for Libresse. Based on the global concept - Libresse Live Without Limits, we created a new creative expression - Live Fearless for the Malaysian market. It aimed to encourage female audiences to live beyond themselves, take up challenges and be proud of being who they are. To inspire them to overcome the society pressures without being overly self-conscious.

Concept Prints (Branding & Promo)

Activations

Digital & Social Media

Promotional & Sampling Ideas