Pampers - First Skin Sensor

Client: Pampers 
Agency: Saatchi & Saatchi Shanghai
Year: 2017

First Skin Sensor is a campaign for Pampers China, promoting it's premium line Pamper Ichiban diapers. Newborn baby skin is the first sensor to the world, they use their skin to feel and sense, before they can understand words and gestures. That's how Pampers stands for a role to protect baby skin with the best protection, which helps them to grow and develop healthy and happily. An all year campaign was rolled out with a manifesto film, visuals ads, product demos, and various social activations. In the end of 2017, we managed to turnover its failing premium line and raise it's ranking to become No.1 diaper brand in China, following by its main competitor Merries. The manifesto video had also achieved 22mil views in 3months time.