Pampers Pure

Client: Pampers
Agency: Saatchi & Saatchi Shanghai
Year: 2019

Campaign created for Pampers Pure first launched in China. Pure is a premium product line under Pampers, made with the Top 1% organic cotton. The campaign was targeting first tier cities' parents, who are picky and always on the look out for the best quality products for their baby. Campaign landscape covered all media, from ATL to digital, social contents, and eCom.