A Sim-ple Solution

Client: U Mobile
Agency: BBDO Malaysia
Year: 2014

U Mobile wanted to launch a loyalty card for their mobile customers, but there was a challenge - A loyalty card design which can direct recruit members without hassles, and to save up production cost. Since the actual sim only takes up less than 1 inch of space, there was a lot of waste created by the card it came in. So, we came up with an ingenious idea. We proposed a simple solution by taking that large bit of plastic and turning it into a new usable loyalty card. Everyone who buys a U Mobile sim card, will automatically be able to join as member and enjoy the loyalty programme right away.


Malaysia Kancil Awards 2013 - 2 x Bronze