Client: YouXin Used Car
Agency: 180China
Year: 2016
Most younger people in the city don't own a car because they feel there are no reasons to buy one. To promote the brand offering wide range of cars, and to increase consumers' desire to own one, we did a series of short social videos for 有车真好, with short and witty storyline and repetitive messaging for a stronger impression, tapping on the young people lifestyle where there are much more fun and conveniency if only they have a car.
Social topics about car owner stories were also rolled out on social media, to get more attentions and lead them to consider YouXin Used Car for it's wide range and value price.